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Loreto ("Loh-Reh-Toh") is one of the main locations in the State of Baja California Sur.
Loreto was the Capital City of the State until 1830, when the capital was moved south to La Paz. Originally a Spanish Missionary centre for the region, the town was inaugurated by Father Juan Maria Salvatierra in 1697 under a statue of the Virgin of Loreto, from where the town gets its name.
As far back as the late 1970's and into the 80's, the Mexican Government has been promoting Loreto as the next big place for tourism: It has invested in local infrastructure, built an airport, golf and tennis facilities there. However, to date, Loreto has still not turned into the huge power magnet that was envisioned; it's primary attractions are still its tranquil atmosphere, it's fishing village feel, and stunning local scenery.
Loreto is overlooked by the Giganta Mountains behind, excellent beaches and turquoise waters at its feet; five islands just offshore provide a range of activity opportunities for travelers including eco travel activities.
Some of the finest fishing also takes place in the waters off Loreto; although this destination has not been in the top list of visited places by tourists and travelers, experienced fishermen have known of Loreto and its treasures for some time.
If you're looking for a quieter, less commercialized beach experience, away from the crowds in Los Cabos and a world away from the Cancun type experience: Loreto should be on your shortlist of places to experience.